💥 HOW?MARKETING, AGAIN, CHANGING THE CULTURE
“Culture creates narrative.
Narrative creates history.
So if marketing shapes culture…
What does that make marketing?”
This isn’t your typical “Marketing 101: 5 steps to higher engagement” post.
This isn’t about clicks. Or funnels. Or flashy conversions.
This is about marketing as a force of history; as powerful as art, war, and science.
And if you’re still treating marketing like it’s just a business function…
You’re already three decades behind.
It’s not new.
It’s just become faster, and far more dangerous.
"Liberty Leading the People" by Eugène Delacroix.
🏺 Marketing Didn’t Start with Ads. It Started with Identity.
Before influencers. Before billboards. Before algorithms.
There were symbols.
Seals. Flags. Tattoos.
Stories passed through firelight, designed to shape what a group believed, feared, or wanted.
Ancient merchants used marks to prove ownership.
Pharaohs marketed divinity through monuments.
Emperors stamped their faces on coins, so even the poor knew who was in charge.
Marketing, at its core, is about belief design.
It’s not new.
It’s just become faster, and far more dangerous.
🧥 The Last 100 Years: From Mass Marketing to Identity Engineering
In the 20th century, marketing didn’t just go mainstream,
it became the main scriptwriter of modern life.
Politics became branding. “Hope.” “Build Back Better.” “MAGA.”
Beauty became a strategy. Filters, makeup, “natural” = manufactured.
Fashion became self-definition. Streetwear? Minimalist elite? It’s a tribe now.
Music, film, food, activism? All marketable. All marketed.
“You’re not just a consumer.
You’re the product; being optimized for resale to your own reflection.”
And now we land in today.
"The Third of May 1808" by Francisco Goya
🤖 AI + Social Media = Narrative Warfare
Social media let anyone tell a story.
AI gave them the tools to tell it better, faster, more persuasively than ever before.
Now?
Fake influencers outperform real ones.
Deepfakes can spark riots.
A meme can sway an election.
Rage is packaged and sold like entertainment.
Outrage is algorithmically encouraged.
AI doesn’t make stories truer.
It just makes them unavoidable.
We’re not living in an information era.
We’re living in a weaponized narrative economy.
🤔 Final Question: What’s Your Marketing Strategy?
Because here’s the twist:
If everything is told… or sold… by someone to someone…
What isn’t marketing?
Your values?
Your politics?
Your “authenticity”?
Even your rebellion?
All of it can be, and probably already is part of a campaign.
So…
If you knew this; really knew it.
what would your marketing strategy be?
Would you build trust?
Manufacture identity?
Tell the truth?
Control the narrative?
Opt out completely?
Or would you just keep scrolling…
and let someone else decide the answer for you?
"The Scream" by Edvard Munch.
🎤 The Meta-Move
This blog?
Written by me.
Sharpened by AI.
Launched like a story.
Packaged like a weapon.
Not to manipulate.
But to make you stop.
To show you the machine while you’re inside it.
Next time, I’ll show you how I use AI as part of my marketing tactic.
Not just tools, but story engines.
Until then:
“If your grandma asked what AI is…
How would you explain it?”
🧠 Stay Strange. Make Waves.
And remember:
If you don’t write your own story…
You’ll end up living inside someone else’s marketing plan.
